Dove

Dove

Brands love being associated with March Madness, which is itself a powerful brand.

I have worked on many NCAA Men’s Basketball Tournaments with CBS Sports over the years. That work includes editing branded content like this series for Dove.

These pieces behave like 30-second spots even though they run as part of the content of the show. This campaign tapped into the rich history of the Tournament. Produced by Charlie Bloom.

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